Semperit. Since 1906.
The Brand
When a brand has been around for over a hundred years, this is a good opportunity to look back over the early days and past events. So we've compiled a short summary of the most important events below. This will give you a good idea of how we have managed to become what we are today - a traditional brand with a future.
Semperit has stood for powerful performance for over 111 years. You can always rely on its quality – all-year-round, in all regions, in the most difficult situations and under the most adverse conditions.
Because Semperit comes from the Latin “semper it”, meaning “It always works”. We ensure this by constantly measuring ourselves against your requirements and continually evolving for you, without losing sight of our roots in the process. This is why so many drivers trust this distinguished brand. Semperit: Tyres that people like to drive.
An important milestone was the incorporation into the Continental Group in 1985, enabling the core competencies of two leading European manufacturers to be fused . Since then, Semperit benefits from the experience of one of the leading European tyre manufacturers with high technological expertise.
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1850
Production begins in Wimpassing, Austria, at the first rubber goods factory on the European continent
1896
The Miskolczy & Co. OHG rubber goods factory is founded in Traiskirchen, Austria
1900
Production of car tyres begins
1906
The name SEMPERIT is created from the Latin - semper it ('it always runs')
1927
Semperit starts the production of pneumatic truck tyres
1936
Semperit makes the 'GOLIATH', the company's first winter tyre
1956
Production of tubeless tyres and the then highly popular white wall tyres begins
1963
The newly launched studded tyres (M+S 181) are an instant best-seller
1966
Start of development of the radial tyre, which goes into production in 1967
1984
Work starts on rebuilding and extending the factory in Traiskirchen, together with restructuring of the production process. SEMPERIT REIFEN AG is separated from SEMPERIT AG.
1985
Integration into the Continental Group, thereby fusing the expertise of two leading European tyre manufacturers
1988
The world‘s first directional high-speed winter tyre (HR-M+S), the “Direction-Grip”, is produced by Semperit
2016
80 years of Semperit winter tyres
2017
111 years of Semperit brand
2020
Launch of ALLSEASON-GRIP - first Allseason tyre of Semperit