The brand


Semperit. Since 1906.

When a brand has been around for over a hundred years, this is a good opportunity to look back over the early days and past events. So we've compiled a short summary of the most important events below. This will give you a good idea of how we have managed to become what we are today - a traditional brand with a future. 

Semperit has stood for powerful performance for over 111 years. You can always rely on its quality – all-year-round, in all regions, in the most difficult situations and under the most adverse conditions.

Because Semperit comes from the Latin “semper it”, meaning “It always works”. We ensure this by constantly measuring ourselves against your requirements and continually evolving for you, without losing sight of our roots in the process. This is why so many drivers trust this distinguished brand. Semperit: Tyres that people like to drive.

An important milestone was the incorporation into the Continental Group in 1985, enabling the core competencies of two leading European manufacturers to be fused . Since then, Semperit benefits from the experience of one of the leading European tyre manufacturers with high technological expertise.

Our history:

1850  Production begins in Wimpassing, Austria, at the first rubber goods factory on the European continent

1896  The Miskolczy & Co. OHG rubber goods factory is founded in Traiskirchen, Austria

1900  Production of car tyres begins

1906 The name SEMPERIT is created from the Latin - semper it ('it always runs')

1927  Semperit starts the production of pneumatic truck tyres

1936  Semperit makes the 'GOLIATH', the company's first winter tyre

1956  Production of tubeless tyres and the then highly popular white wall tyres begins

1963  The newly launched studded tyres (M+S 181) are an instant best-seller

1966  Start of development of the radial tyre, which goes into production in 1967

1984  Work starts on rebuilding and extending the factory in Traiskirchen, together with restructuring of the production process. SEMPERIT REIFEN AG is separated from SEMPERIT AG.

1985  Integration into the Continental Group, thereby fusing the expertise of two leading European tyre manufacturers

1988  The world‘s first directional high-speed winter tyre (HR-M+S), the “Direction-Grip”, is produced by  Semperit

2016  80 years of Semperit winter tyres

2017  111 years of Semperit brand

2020  Launch of  AllSeason - Grip - first Allseason tire of Semperit

Vintage Poster

Semperit. A brand of Continental.